C4 Design, in partnership with Optimus01 & Rantsane Printers, provides a strategically aligned design, development, marketing & print solution that guides companies through the process of brand activation, development and management.
We achieve this by following a simple in-house developed BRAND ASCENSION schedule that ensures your company’s BRAND NARRATIVE remains CONSTANT, RELATIVE and CLEAR to its markets.
You can begin to plan your brand expedition today by going to BRAND ASCENSION in the top menu or by downloading the C4 BRAND ASCENSION CHECKLIST !
What is A Brand?
A BRAND IS SO MUCH MORE THAN A LOGO. It is constructed from standardised DESIGN elements and media that are CONSISTENTLY and STRATEGICALLY managed to create a holistic BRAND NARRATIVE that is representative of your company’s culture, products and Services. The simplest way to determine if your company is the proud owner of a brand; is to cover your company logo on any media you utilise for marketing, and then ask yourself if that media still communicates your company’s identity. If not, my dear PROSPECTIVE CLIENT, you have yourself a logo and I have myself an opportunity to convince you on the value of investing in your brand, and allowing C4 to guide it’s narrative up the peril fraught face of BRAND MOUNTAIN (See C4 BRAND ASCENSION in the site menu).
Why Invest in A Brand?
Think about those brand giants that have reached the summit of their MOUNT OLYMPUS OF BRAND. Think Coke, Apple, Ferrari, Nike and John Deere. You know exactly who they are and what they market, don’t you? That is what a brand is supposed to do.
A developed brand lends a company IDENTITY. It helps your products and services stand out and subsequently creates a TRUST RELATIONSHIP that is formed by the NARRATIVE existing between your brand and your customers or clients. It is this BRAND NARRATIVE that converts customers and clients to your brand. BRAND LOYALTY will always result in an INCREASE IN MARKET SHARE AND SALES FOR YOUR COMPANY.
What is A Brand Narrative?
Simply put; BRAND NARRATIVE is THE SUM TOTAL OF ALL COMMUNICATION YOUR COMPANY SENDS OUT INTO THE WORLD. Think about it for a moment. Consider that this is not limited to your branding and marketing activities. It includes your staff; how they dress and how they interact with your clients or customers, how your offices present, how your vehicles present, how your packaging presents and even how your quotes and invoices present. The list goes on and on. Every thing that your company exposes to the outside world will become entrenched in your BRAND NARRATIVE and WILL DEFINE YOUR BRAND OVER TIME.
In the case of brand narrative the whole is not greater than the sum of its parts. If your brand elements are not strategically aligned and managed your brand narrative will be unsure. It will slip and fall to it’s anonymous death at the foot of the BRAND MOUNTAIN your BRAND is attempting to ascend.
Is your brand narrative clear, strategically developed and effectively managed? You can find out how far your brand has progressed up it’s BRAND MOUNTAIN by downloading the C4 BRAND ASCENSION CHECKLIST on the right side of this page.
CONTACT C4 TODAY IF YOU NEED AN EXPERIENCED GUIDE TO ASSIST YOU TO THE SUMMIT OF YOUR BRAND MOUNTAIN.